Our icon is a mushroom. Pretty weird for a brand that sells socks, hey? Let us explain.
The Odd Sock isn’t a brand that’s just about socks. I mean, it is about socks. That’s what we sell, socks. That’s what our business is therefore about – selling socks. But aside from that, it’s also about the character, the Odd Sock.
The Odd Sock is a typical weirdo. He keeps to himself. He’s a bit awkward, unintentionally funny, eccentric, odd. And just like the mushroom, he thrives in the dark.
That’s the tenuous connection linking our brand to the mushroom: we proliferate in the shadows, when no one is watching.
A lot of weirdos shine in the shadows. The shadows provide comfort from all the judgmental eyes that society casts down across the weirdo and his weird ways. In this pool of relief the benevolent shadows provide, without have to battle reels of sweat flowing down his back or heart palpitations beating against his chest, the Odd Sock can rejuvenate, chant a sonorous Omm, and get on with his life of peripatetic eccentricities. We weirdos are just like the mushroom. The shroom and we are one! Huzzah.
As Aldous Huxley puts it: ‘I’m afraid of losing my obscurity. Genuineness only thrives in the dark. Like celery.’
The other reason for the mushroom is because our socks are magical. Psychedelic, one might say. Make of that what you will.
Everything’s a little odd beneath the surface.